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26 May 2015: Africa Day 2015 is an opportunity to
celebrate the development of the African continent as well as consider the
various opportunities that it offers. This is according to Charles Brewer, Managing
Director of DHL Express Sub-Saharan Africa (SSA), who not only believes that
the continent offers vast opportunities but also that it is one of the last
frontiers for economic growth and development.
Africa Day is the
annual commemoration of the founding of the Africa Union (AU), and acts as a
reminder of the continent’s rich culture, diversity as
well as its resilience and the various developing economies on the continent.
Brewer explains
that as DHL Express has been present in Africa for 37 years, the company has
witnessed the turnaround from the ‘forgotten continent’ to ‘Africa Rising’,
which has been an amazing and insightful experience.
“Despite the recent
prediction by the World Bank[1]
that economic growth in Sub-Saharan Africa will slow in 2015, the continent
still remains relatively unexplored which indicates untapped opportunities in
the region. We remain positive about Africa’s potential and believe that it’s
time for the continent to focus on the opportunities, connect across the
continent to leverage cross-border and global opportunities and grow as one.”
To meet the
increased needs of the burgeoning middle class in the region, DHL Express has continued
their aggressive expansion strategy in their efforts to make logistics more
accessible. “With the rise of e-commerce, global markets are more attractive
and accessible to individuals and local businesses, therefore we need to make
sure that we are well positioned to cater to their needs. We currently have
3800 retail outlets across Sub Saharan Africa,” adds Brewer.
In the spirit of
Africa Day, Brewer also points to one of the many projects conceptualized and
implemented by DHL Express on the continent – DHL Africa as One - which highlights the company’s continuous
commitment to investing in Africa. “As part of this epic journey, a team from DHL,
the official logistics partner of Rugby World Cup 2015, is driving across
Africa in three Land Rover Discoveries, while capturing every step of the journey,
every person, every place and every pass on film, in photographs and words, and
then sharing this content with Africa and the world. Part of the journey
includes passing a single rugby ball from hand to hand through 45 African
countries, over 11 months, from Cape Town and ending in London in September
2015.
We have passed the
half way mark and the team is currently in Niger, en route to Chad. The tour is
not just about rugby, but about showcasing Africa to the rest of the world and
making an impact on the continent. In addition to the rugby clinics that take
place as part of the journey, we are distributing over 500 000 units of stationery
to young children and providing free eye tests for thousands of people, through
our partnership with Mercy Ships.”
More than ever,
global companies are now looking to expand into Africa and invest in its
diverse markets and people. “DHL is committed to play a continued role in
developing the continent through its investments and initiatives aimed at
connecting Africa to the world,” concludes Brewer.
DHL – The logistics
company for the world
DHL is the leading global brand in the logistics industry. DHL’s family of
divisions offer an unrivalled portfolio of logistics services ranging from
national and international parcel delivery, international express, road, air
and ocean transport to industrial supply chain management. With more than
325,000 employees in over 220 countries and territories worldwide, they connect
people and businesses securely and reliably, enabling global trade flows. With
specialized solutions for growth markets and industries including e-Commerce,
technology, life science and healthcare, energy, automotive and retail, a
proven commitment to corporate responsibility and an unrivaled presence in
developing markets, DHL is decisively positioned as “The logistics company for
the world”.
DHL is part of
Deutsche Post DHL Group. The Group generated revenues of more than 56 billion
euros in 2014.
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