Home » » SBL partners with Push Mobile for the second time to launch the 'Underneath The Crown' campaign!

SBL partners with Push Mobile for the second time to launch the 'Underneath The Crown' campaign!



SBL
Director of Marketing, Mr. Ephraim Mafuru speaking at the SBL Asante
Tanzania 'Underneath The Crown' campaign launch at the Serena Hotel in
Dar es Salaam on Sunday 22nd April 2012.
SBL
Director of Marketing, Mr. Ephraim Mafuru shaking hands with Push
Mobile Campaign Manager, Rugambo Rodney at the SBL Asante Tanzania
'Underneath The Crown' campaign launch at the Serena Hotel in Dar es
Salaam on Sunday 22nd April 2012.
Group
photo with SBL Management and campaign partners Push Mobile, Vodacom
and PWC at the SBL Asante Tanzania 'Underneath The Crown' campaign
launch at the Serena Hotel in Dar es Salaam on Sunday 22nd April 2012.

 

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 Push
Mobile Media, Tanzania’s No 1 Interactive Mobile Communications firm is
proud to be partnering with Serengeti Breweries Ltd (SBL) for what is
now the second time, to pull off yet another exciting give-away
campaign. SBL is a subsidiary company of the world class Diagio PLC
(UK) and Push Mobile is honored to betheir mobile partner for choice.
This year Push Mobile is working with not one, but three of SBL’s major
brands, Serengeti Premium Larger, Tusker Lager and Pilsner Larger.




Freddie
Manento, Managing Director, Push Mobile said “Push Mobile is very
privileged to have this opportunity to partner with SBL in championing
their campaign forSerengeti, Pilsner and Tusker.”



This
incredible promotion dubbed ‘Treasure Underneath the Crown’ is the
ultimate reward campaign, a perfect way for SBL to say‘ Thank You’ to
their consumers by giving them the opportunity to win some exciting
prizes, prizes that say a big thank you to the consumers whose custom
and support have given SBL the success they can enjoy today.



This
countrywide promotion launched on Sunday 22nd April at the Serena Hotel
in Dar es Salaam and will continue for a total of 16 weeks. Its very
simple, customers who drink any of the three major brands of Larger
involved in this promotion are encouraged to look underneath the bottle
top before throwing it away.



There
they will find a unique seven-digit code. Customers simply text their
unique code to the short code 15317 charged at the price of a standard
rated SMS. They will receive a message in reply informing them that
they have either won an immediate cash prize, they have been entered
into the weekly or monthly prize draw, or that this code is invalid. As
well as daily cash prizes delivered direct to the winner via mPesa,
other prizes include motorbikes, cars, a bajaj, and even a generator.



Push
Mobile is the mobile partner of choice assisting SBL in rewarding their
consumers for their unwavering loyalty by giving them the opportunity
to win prizes that could potentially enhance their livelihoods and give
them a means to generate extra income.



Push
Mobile is a privately owned interactive mobile communications company,
which provides full service technology and consultancy across all new
media platforms including Voice, SMS, and Mobile Internet. We connect
businesses to people through our creative use of the mobile channel, to
find out more please visit our website www.push.co.tz

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